The role of a marketing manager can vary from company to company. After all, there are many different areas to specialise in, from advertising and digital, to communications and events. What’s more, it might be that you work in a marketing agency, or within an SME or corporate company.
However, despite this variety, there are key skills that every Marketing Manager should have if they want to succeed. Below, we’ll explain this in a bit more detail.
This is key for most people in the working world. Communication is vital in order to achieve great results. You need to be able to express yourself well, both written and verbally. What’s more, you may responsible for feeding back the results of your work to the wider business and this could be done over email or as a presentation in person.
In addition, you’ll work closely with different departments, such as sales, IT and HR. This means you’ll need to have a constant open line of communication to ensure that everyone is working towards the same goal.
Because you’ll be working with a wide range of individuals, it’s important that you are a team-player. As a Marketing Manager, you’ll very rarely be working on your own and will likely have your own team of Marketing Executives and Assistants to manage.
Therefore, it’s vital that you promote the importance of working closely together to complete tasks and projects. You’ll be in charge of encouraging your staff to yield great results. These people skills are extremely important in a management role.
It’s likely that you’ll be working on a range of projects at any one time, so organisation skills are crucial. Make spreadsheets your best friend and use these to build out project plans and mark off when tasks are complete. Alongside this, never underestimate the power of a daily to do list!
Individuals that are well organised are more respected in the workplace. This is because they can successfully complete their work on time and to a high standard, meaning less delay in key areas. Be as organised as you can and you’ll be sure to make a great impression.
The wonderful benefit of working as a Marketing Manager is the fact that the role is open to a lot of creativity. You need to be able to think outside of the box in order to come up with ideas that set you apart from the competition and catch the eye of your target audience.
Some people are naturally creative – which is great! If you lack in this area, don’t worry. Think big and stay on top of what’s happening in your industry. Take inspiration from others but don’t copy.
This is extremely important when working in marketing. After all, you wouldn’t want to send a direct mailer to prospects which was missing your key marketing collateral. Alongside this, you wouldn’t want to send out an email campaign which was riddled with spelling mistakes.
Therefore, attention to detail is key. Rather than rushing through your work to get something out the door, take the time to review your work. It’s likely that you’ll be responsible for a lot of communication that is shared, so get into the habit of reading over copy a few times just to be sure.
As a Marketing Manager, it’s common to hold budget responsibility and to manage this throughout the financial year. You’ll work closely with your director to agree on a set budget and to then make this last for all the campaigns you work on over the next 12 months.
Therefore, you’ll need to have strong budget management skills. After all, you wouldn’t want to blow all of your money on one campaign in the first quarter. Be wary that you’ll have targets to meet, so match your budget up to these.
Finally, project management is a highly important skill in the marketing industry. You’ll be pulling on resource from different areas of the business and will therefore need to be proficient at managing everyone’s workloads and tasks. This involves planning, communicating and delegating.
The very best marketing managers will be highlight organised and able to balance their creativity with the more technical aspects of the role. Being able to work well with others is extremely important, especially as you’ll likely be working with teams across the entire business. Hopefully, with this advice, you’ll be able to expand on your skillset and find a Marketing Manager role that suits you.