Digital marketing has become one of the most sought-after career paths in recent years, thanks to the rapid growth of online platforms and the ever-increasing demand for digital skills. This blog will explore what digital marketing is, why it’s such a promising career, the roles available in the field, what you can expect in terms of salary and career progression and how Express Recruitment can help you land your dream job in digital marketing.
What is Digital Marketing?
Digital marketing is the practice of promoting products or services using digital channels such as search engines, social media, email and websites. Unlike traditional marketing, which relies on mediums like print, television and radio, digital marketing uses online tools and technology to engage with consumers.
In today’s digital-first world, marketing is more about data, analytics and real-time engagement than ever before. Digital marketers combine creativity and technical skills to craft campaigns that attract, engage and convert customers.
Why Digital Marketing is a Great Career Choice?
According to a report by Statista, global digital advertising spending reached over $455 billion in 2021 and is expected to continue growing significantly over the next 10 years. This surge is due to more businesses recognising the importance of having an online presence, especially after the COVID-19 pandemic, which sped up digital transformation across industries.
Digital marketing offers flexibility, creativity and a wide range of job opportunities, making it an attractive career choice. The demand for skilled digital marketers continues to rise, with many companies willing to offer competitive salaries, remote work options and other perks to attract talent. According to LinkedIn’s 2022 Jobs on the Rise report, digital marketing was among the top 10 roles experiencing a surge in demand.
Roles in Digital Marketing
Digital marketing is a broad field with many roles catering to different interests, skill sets and career aspirations. Here’s a breakdown of some of the most common digital marketing roles you can pursue:
1. Social Media Manager
A Social Media Manager is responsible for creating, curating and managing content across a brand’s social media platforms like Facebook, Twitter, Instagram, LinkedIn and TikTok. They craft engaging posts, respond to comments and develop strategies to increase followers and engagement rates.
Social media managers need to be creative, have a good grasp of the brand’s voice and stay up to date with the latest trends in social media to keep the audience engaged. They often work with content creators and digital strategists to ensure that the brand’s message is consistent across all platforms.
2. SEO Specialist
SEO (Search Engine Optimisation) Specialists focus on improving a website’s visibility on search engines like Google. Their main goal is to increase organic traffic by optimising content, researching keywords and ensuring the website follows best practices laid out by search engines.
A SEO specialist’s job requires an understanding of search engine algorithms, analytics tools and content strategies. This role is perfect for those who enjoy research, data analysis and staying current with the ever-changing SEO landscape.
3. Content Marketer
Content Marketers are responsible for creating and promoting valuable content that attracts and engages a target audience. This content can come in various forms, including blog posts, videos, infographics, podcasts and more. The main aim is to provide value to the audience while subtly promoting the brand’s products or services.
Strong writing skills and creativity are essential for content marketers, as they need to craft compelling stories that resonate with the audience.
4. Email Marketing Specialist
Email Marketing Specialists design and execute email campaigns to promote a brand’s products, services or events. They are responsible for building email lists, creating engaging email content and analysing campaign performance. This role requires a good understanding of email marketing software, segmentation strategies and copywriting.
5. Digital Marketing Analyst
A Digital Marketing Analyst collects and analyses data to measure the effectiveness of marketing campaigns. They look at various metrics, such as website traffic, conversion rates and customer behaviour, to provide insights that help shape future marketing strategies.
This role requires a strong analytical mindset and proficiency with tools like Google Analytics, Excel and various data visualisation platforms. If you enjoy working with numbers and data, this could be a perfect fit.
6. Pay-Per-Click (PPC) Specialist
PPC Specialists are responsible for managing online advertising campaigns on platforms like Google Ads and Bing Ads. Their goal is to drive traffic to a website by bidding on keywords that potential customers might search for. They need to continuously monitor and adjust campaigns to maximise the return on investment.
A PPC specialist’s job is great for those who are data-driven and enjoy working with budgets and numbers. They need to understand the nuances of paid advertising and have a strategic mindset to ensure that the campaigns are cost-effective.
7. Affiliate Marketing Manager
Affiliate Marketing Managers develop and manage relationships with affiliates who promote a brand’s products or services in exchange for a commission. They create and implement affiliate marketing strategies, track performance and work on optimising affiliate partnerships.
8. Digital Strategist
Digital Strategists are responsible for creating and implementing digital marketing plans that align with a brand’s goals. They oversee all digital marketing efforts, including SEO, social media, email marketing and PPC campaigns. They need a broad understanding of all digital marketing channels and the ability to think strategically.
Salary and Expectations
The salaries for digital marketing roles can vary widely depending on the role, location and experience level. Here’s a breakdown of average salaries for some common digital marketing positions:
Social Media Manager: £23,000 to £40,000 per year, depending on experience and company size.
SEO Specialist: £30,000 to £45,000 per year, with potential for higher earnings for senior positions.
Content Marketer: £28,000 to £40,000 per year, depending on experience and specific skills.
Email Marketing Specialist: £27,000 to £42,000 per year, depending on experience and company.
Digital Marketing Analyst: £30,000 to £50,000 per year, with senior roles offering even higher salaries.
PPC Specialist: £30,000 to £45,000 per year, depending on experience and specific skills.
Affiliate Marketing Manager: £35,000 to £55,000 per year, depending on experience and performance.
Digital Strategist: £40,000 to £65,000 per year, with more experienced strategists earning up to £80,000 or more.
These salaries reflect the current market in the UK and can vary based on the company, location and specific industry. It’s also important to note that many digital marketing roles offer bonuses and performance-based incentives, which can significantly boost overall earnings.
How Express Recruitment Specialises in Marketing
At Express Recruitment, we understand the nuances of marketing. With almost 40 years of experience, our team of specialised recruitment consultants has successfully placed talented individuals across various sectors, including sales and marketing, in companies throughout the United Kingdom.
Our experts know the sales and marketing sectors inside and out, giving us the insight needed to help you find a role that matches with your skills. We have helped numerous businesses build strong marketing teams and supported countless candidates in achieving their career ambitions.
In summary, Digital marketing is a rewarding career path with plenty of opportunities for growth and advancement. With roles ranging from social media management to digital strategy, there is something for everyone in this field. Salaries are competitive and the demand for skilled digital marketers is only set to increase in the coming years.
If you’re interested in pursuing a career in digital marketing, Express Recruitment is here to help. Contact us today to learn more about how we can assist you in finding your next marketing.
Digital marketing has become one of the most sought-after career paths in recent years, thanks to the rapid growth of online platforms and the ever-increasing demand for digital skills. This blog will explore what digital marketing is, why it’s such a promising career, the roles available in the field, what you can expect in terms of salary and career progression and how Express Recruitment can help you land your dream job in digital marketing.
What is Digital Marketing?
Digital marketing is the practice of promoting products or services using digital channels such as search engines, social media, email and websites. Unlike traditional marketing, which relies on mediums like print, television and radio, digital marketing uses online tools and technology to engage with consumers.
In today’s digital-first world, marketing is more about data, analytics and real-time engagement than ever before. Digital marketers combine creativity and technical skills to craft campaigns that attract, engage and convert customers.
Why Digital Marketing is a Great Career Choice?
According to a report by Statista, global digital advertising spending reached over $455 billion in 2021 and is expected to continue growing significantly over the next 10 years. This surge is due to more businesses recognising the importance of having an online presence, especially after the COVID-19 pandemic, which sped up digital transformation across industries.
Digital marketing offers flexibility, creativity and a wide range of job opportunities, making it an attractive career choice. The demand for skilled digital marketers continues to rise, with many companies willing to offer competitive salaries, remote work options and other perks to attract talent. According to LinkedIn’s 2022 Jobs on the Rise report, digital marketing was among the top 10 roles experiencing a surge in demand.
Roles in Digital Marketing
Digital marketing is a broad field with many roles catering to different interests, skill sets and career aspirations. Here’s a breakdown of some of the most common digital marketing roles you can pursue:
1. Social Media Manager
A Social Media Manager is responsible for creating, curating and managing content across a brand’s social media platforms like Facebook, Twitter, Instagram, LinkedIn and TikTok. They craft engaging posts, respond to comments and develop strategies to increase followers and engagement rates.
Social media managers need to be creative, have a good grasp of the brand’s voice and stay up to date with the latest trends in social media to keep the audience engaged. They often work with content creators and digital strategists to ensure that the brand’s message is consistent across all platforms.
2. SEO Specialist
SEO (Search Engine Optimisation) Specialists focus on improving a website’s visibility on search engines like Google. Their main goal is to increase organic traffic by optimising content, researching keywords and ensuring the website follows best practices laid out by search engines.
A SEO specialist’s job requires an understanding of search engine algorithms, analytics tools and content strategies. This role is perfect for those who enjoy research, data analysis and staying current with the ever-changing SEO landscape.
3. Content Marketer
Content Marketers are responsible for creating and promoting valuable content that attracts and engages a target audience. This content can come in various forms, including blog posts, videos, infographics, podcasts and more. The main aim is to provide value to the audience while subtly promoting the brand’s products or services.
Strong writing skills and creativity are essential for content marketers, as they need to craft compelling stories that resonate with the audience.
4. Email Marketing Specialist
Email Marketing Specialists design and execute email campaigns to promote a brand’s products, services or events. They are responsible for building email lists, creating engaging email content and analysing campaign performance. This role requires a good understanding of email marketing software, segmentation strategies and copywriting.
5. Digital Marketing Analyst
A Digital Marketing Analyst collects and analyses data to measure the effectiveness of marketing campaigns. They look at various metrics, such as website traffic, conversion rates and customer behaviour, to provide insights that help shape future marketing strategies.
This role requires a strong analytical mindset and proficiency with tools like Google Analytics, Excel and various data visualisation platforms. If you enjoy working with numbers and data, this could be a perfect fit.
6. Pay-Per-Click (PPC) Specialist
PPC Specialists are responsible for managing online advertising campaigns on platforms like Google Ads and Bing Ads. Their goal is to drive traffic to a website by bidding on keywords that potential customers might search for. They need to continuously monitor and adjust campaigns to maximise the return on investment.
A PPC specialist’s job is great for those who are data-driven and enjoy working with budgets and numbers. They need to understand the nuances of paid advertising and have a strategic mindset to ensure that the campaigns are cost-effective.
7. Affiliate Marketing Manager
Affiliate Marketing Managers develop and manage relationships with affiliates who promote a brand’s products or services in exchange for a commission. They create and implement affiliate marketing strategies, track performance and work on optimising affiliate partnerships.
8. Digital Strategist
Digital Strategists are responsible for creating and implementing digital marketing plans that align with a brand’s goals. They oversee all digital marketing efforts, including SEO, social media, email marketing and PPC campaigns. They need a broad understanding of all digital marketing channels and the ability to think strategically.
Salary and Expectations
The salaries for digital marketing roles can vary widely depending on the role, location and experience level. Here’s a breakdown of average salaries for some common digital marketing positions:
Social Media Manager: £23,000 to £40,000 per year, depending on experience and company size.
SEO Specialist: £30,000 to £45,000 per year, with potential for higher earnings for senior positions.
Content Marketer: £28,000 to £40,000 per year, depending on experience and specific skills.
Email Marketing Specialist: £27,000 to £42,000 per year, depending on experience and company.
Digital Marketing Analyst: £30,000 to £50,000 per year, with senior roles offering even higher salaries.
PPC Specialist: £30,000 to £45,000 per year, depending on experience and specific skills.
Affiliate Marketing Manager: £35,000 to £55,000 per year, depending on experience and performance.
Digital Strategist: £40,000 to £65,000 per year, with more experienced strategists earning up to £80,000 or more.
These salaries reflect the current market in the UK and can vary based on the company, location and specific industry. It’s also important to note that many digital marketing roles offer bonuses and performance-based incentives, which can significantly boost overall earnings.
How Express Recruitment Specialises in Marketing
At Express Recruitment, we understand the nuances of marketing. With almost 40 years of experience, our team of specialised recruitment consultants has successfully placed talented individuals across various sectors, including sales and marketing, in companies throughout the United Kingdom.
Our experts know the sales and marketing sectors inside and out, giving us the insight needed to help you find a role that matches with your skills. We have helped numerous businesses build strong marketing teams and supported countless candidates in achieving their career ambitions.
In summary, Digital marketing is a rewarding career path with plenty of opportunities for growth and advancement. With roles ranging from social media management to digital strategy, there is something for everyone in this field. Salaries are competitive and the demand for skilled digital marketers is only set to increase in the coming years.
If you’re interested in pursuing a career in digital marketing, Express Recruitment is here to help. Contact us today to learn more about how we can assist you in finding your next marketing.